Why Outsourcing Your Marketing to Cerulean Social is More Affordable and Efficient Than an In-House Team

Why Outsourcing Your Marketing to Cerulean Social is More Affordable and Efficient Than an In-House Team

Hello, I am Bryan Thorpe, the founder of Cerulean Social, a premier marketing agency dedicated to helping businesses achieve their goals through innovative and effective marketing strategies. With extensive experience in the industry, I understand the challenges companies face in navigating the complex marketing landscape. This article explores why outsourcing your marketing to Cerulean Social is not only a cost-effective solution but also a strategic advantage that can drive your business forward.


In today’s fast-paced business environment, effective marketing is crucial for success. Companies often debate whether to build an in-house marketing team or outsource to a specialized consulting firm like Cerulean Social. This article explores why outsourcing marketing services can be more cost-effective, efficient, and ultimately more beneficial than maintaining an in-house team.

The High Costs of an In-House Marketing Team

Building a comprehensive in-house marketing team involves hiring multiple specialists, each with substantial salary requirements:

• Chief Marketing Officer (CMO): $175,000 per year
• Art Director: $95,000 per year
• Graphic Designer: $60,000 per year
• Media Buyer: $70,000 per year
• Ad Manager: $90,000 per year
• Social Media Manager: $65,000 per year
• Email Marketing Manager: $75,000 per year
• SMS Marketing Manager: $70,000 per year

In total, the annual cost of an in-house marketing team can easily reach $700,000. This figure doesn’t include additional expenses such as:

• Benefits and Payroll Taxes: On average, benefits add about 30% to the base salary.
• Training and Development: Ensuring that your team stays updated with the latest trends and technologies.
• Office Space and Equipment: The physical and technological infrastructure required to support your team.

When considering these additional costs, the annual expenditure on an in-house marketing team can soar past $1 million.

The Cerulean Social Advantage

Cerulean Social offers a comprehensive marketing package at $20,000 per month, amounting to $240,000 annually. This package includes all necessary marketing services without the overhead costs associated with an in-house team. Let’s explore why outsourcing to Cerulean Social is not only cheaper but also more effective.

Cost Efficiency

Significant Savings

Reduced Overheads:

• Salaries and Benefits: By outsourcing, you eliminate the need to pay salaries, benefits, and payroll taxes for multiple employees. This alone saves approximately 65% of the costs associated with an in-house team.
• Training and Development: Continuous training is essential to keep an in-house team up-to-date with the latest trends and technologies. Cerulean Social’s team is already well-versed in the latest marketing strategies, tools, and technologies, saving you the costs and time involved in training.
• Office Space and Equipment: Outsourcing eliminates the need for additional office space and the associated costs of maintaining physical infrastructure.

Scalable Solutions:

• Flexible Pricing: Cerulean Social offers flexible pricing models that allow you to scale services up or down based on your needs. This means you only pay for what you use, avoiding unnecessary costs during off-peak periods.
• Predictable Budgeting: Our fixed monthly fee allows for predictable budgeting, ensuring that you can allocate resources more effectively across your business operations.

Expertise and Experience

Access to Industry Leaders

Specialized Knowledge:

• Broad Skill Set: Cerulean Social brings a team of seasoned professionals with expertise across various fields such as digital marketing, SEO, content creation, social media management, email marketing, SMS marketing, we even set up and train VA’s, appointment setters and closers! This breadth of knowledge is often difficult and costly to replicate with an in-house team.
• Proven Track Record: Our team has a proven track record of delivering successful marketing campaigns for diverse clients, ensuring that you benefit from tried-and-tested strategies.

Cutting-Edge Tools and Technologies:

• Advanced Analytics: We utilize the latest marketing analytics tools to measure campaign performance accurately and make data-driven decisions.
• Automation Platforms: Our access to top-notch automation platforms ensures that your marketing processes are efficient and effective, driving better results at lower costs.

Efficiency and Speed

Quick Implementation

Rapid Deployment:

• Immediate Results: Unlike the lengthy onboarding process required for new hires, Cerulean Social’s team can start delivering results almost immediately. This rapid deployment ensures faster turnaround times and quicker ROI.
• Proven Processes: Our established processes and methodologies ensure that projects are initiated and executed efficiently, minimizing downtime and maximizing productivity.

Focus on Core Competencies:

• Enhanced Productivity: By outsourcing your marketing needs, your internal team can concentrate on core business activities such as product development, customer service, and sales. This focus enhances overall productivity and drives innovation within your organization.
• Strategic Oversight: Your management team can focus on strategic decision-making and long-term planning, knowing that marketing operations are in capable hands.

Risk Management

Objective Insights

Unbiased Perspective:

• Identifying Risks: An external consultant can provide an unbiased perspective, identifying potential risks and opportunities that may be overlooked by an in-house team. This objective approach ensures that your marketing strategies are robust and effective.
• Data-Driven Decisions: Cerulean Social’s team relies on data-driven insights to make informed decisions, reducing the risk of costly marketing mistakes.

Compliance and Best Practices:

• Industry Regulations: Staying compliant with industry regulations is critical to avoiding legal complications. Our team ensures that all marketing activities adhere to relevant regulations and best practices, minimizing legal and operational risks.
• Ethical Standards: We uphold high ethical standards in all our marketing activities, ensuring that your brand’s reputation remains intact.

Innovation and Creativity

Fresh Perspectives

Innovative Strategies:

• New Ideas: Our team brings innovative ideas and creative strategies tailored to your business needs. This fresh approach leads to higher engagement rates, better customer acquisition, and overall improved marketing performance.
• Cross-Industry Insights: With experience across multiple sectors, we apply successful tactics from various industries to your marketing efforts, driving growth and expanding your market reach.

Creative Solutions:

• Customized Campaigns: We design customized marketing campaigns that resonate with your target audience, ensuring maximum impact and ROI.
• Brand Storytelling: Our team excels in crafting compelling brand stories that captivate your audience and build lasting connections.

Outsourcing your marketing to Cerulean Social is a strategic decision that provides significant cost savings, unparalleled expertise, and increased efficiency. Our $20,000 per month package for a 12-month contract offers comprehensive marketing solutions that are cheaper, more effective, and more reliable than maintaining an in-house team.

By leveraging the specialized skills and flexible solutions offered by Cerulean Social, you can achieve your business goals more efficiently and effectively. Partner with us and experience the benefits of a dedicated, professional marketing team without the overhead costs and complexities of in-house operations. Let Cerulean Social help you navigate the dynamic marketing landscape with our proven, results-driven approach.

The compelling case for outsourcing your marketing to Cerulean Social is clear. The significant improvements in cost savings, expertise, operational efficiency, risk management, and innovative strategies highlight the advantages of this approach. By partnering with Cerulean Social, you not only overcome the challenges of maintaining an in-house team but also position your business for sustained growth and success.

Let Cerulean Social be your trusted marketing partner, providing the expertise, tools, and creative solutions needed to elevate your brand and achieve your business objectives. Contact us today to learn more about how we can help you succeed in the competitive market landscape.

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